Brand management : co-creating meaningful brands / Michael Beverland.

By:

Beverland, Michael [author.]

Publication details: London : SAGE, 2018.Description: xvi, 400 pages : illustrations (black and white, and colour) ; 24 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781473951983 (pbk.) :

Subject(s):

DDC classification:

LOC classification:

HF5415.1255 .B48 2018

Summary: This title presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.827/BEV (Browse shelf(Opens below))	Available		7412338303
2 week loan	Hockney Library Main Floor	658.827/BEV (Browse shelf(Opens below))	Available		741233829X

Includes Internet access.

Includes bibliographical references and index.

This title presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

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Brand management : co-creating meaningful brands / Michael Beverland.

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