Marketing research : an applied approach.

By:

Malhotra, Naresh K

Contributor(s):

Publication details: Harlow : Pearson, 2012.Edition: 4th ed. / Naresh Malhotra, David Birks, Peter WillsDescription: xxiii, 1037 p. : col. ill. ; 27 cmISBN:

9780273725855 (pbk.) :
0273725858 (pbk.) :

Subject(s):

DDC classification:

Summary: This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library DHB Library Store (Please ask to see)	658.83/MAL (Browse shelf(Opens below))	Available		7412206997

Previous ed.: 2007.

Includes bibliographical references and index.

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

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Marketing research : an applied approach.

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