Developing new business ideas : a step-by-step guide to creating new business ideas worth backing / Andrew Bragg and Mary Bragg.
Publication details: Harlow : Financial Times Prentice Hall, 2005.Description: xxi, 266 p. : ill. ; 24 cmISBN:- 9780273663256 (pbk.) :
- 0273663259 (pbk.) :
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Includes bibliographical references and index.
Featuring high-profile case studies, exercises and checklists, this text offers a practical guide to developing your idea from a pipe dream into a viable business.
Specialized.
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