Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

By:

Wimmer, Roger D

Contributor(s):

Dominick, Joseph R

Series: Wadsworth series in mass communication and journalismPublication details: [Belmont, Calif.?] : Wadsworth Cengage Learning, c2011.Edition: 9th ed., International edDescription: xii, 464 p. : ill. ; 24 cmISBN:

9781285074603 (pbk.) :
1439083924 (pbk.) :
1285074602
9781439083925

Subject(s):

DDC classification:

Summary: This market-leading text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research and experimental research.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	302.23072/WIM (Browse shelf(Opens below))	Available		7412116092

Previous ed.: Belmont, Calif.; London: Thomson/Wadsworth, 2006.

Includes bibliographical references and index.

This market-leading text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research and experimental research.

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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

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