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Airport marketing / Nigel Halpern and Anne Graham.

By:

Halpern, Nigel [author.]

Contributor(s):

Graham, Anne, 1958- [author.]

Publisher: London : Routledge, 2013Description: xvii, 225 pages : illustrations (black and white) ; 25 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780415529396 (pbk.) :
9780203117903 (ebook) :
0415529395
0203117905

Subject(s):

DDC classification:

Summary: This book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution).

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	387.73068/HAL (Browse shelf(Opens below))	Available		7412275921

Includes bibliographical references and index.

This book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution).

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Airport marketing / Nigel Halpern and Anne Graham.

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