Advanced theory and practice in sport marketing / by Dr. Eric C. Schwarz, Dr. Jason D. Hunter and Alan LaFleur.

By:

Schwarz, Eric C

Contributor(s):

Publication details: London : Routledge, 2012.Edition: 2nd edDescription: xxii, 409 pISBN:

9780415518482 (pbk.) :
0415518482

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DDC classification:

Summary: This text goes beyond introductory sport marketing. It strives to expand the knowledge of the student with advanced marketing theory related to ethics and social responsibility market research, as well as logistical management sales, retail, and e-marketing management.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	796.0688/SCH (Browse shelf(Opens below))	Available		7412360090

Previous ed.: Amsterdam; London: Butterworth-Heinemann, 2008.

This text goes beyond introductory sport marketing. It strives to expand the knowledge of the student with advanced marketing theory related to ethics and social responsibility market research, as well as logistical management sales, retail, and e-marketing management.

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Advanced theory and practice in sport marketing / by Dr. Eric C. Schwarz, Dr. Jason D. Hunter and Alan LaFleur.

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