Principles of marketing : a value-based approach / edited by Ayantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo.

Contributor(s):

Publisher: Basingstoke, Hampshire : Palgrave Macmillan, 2013Description: xxvii, 400 pages : illustrations (colour) ; 25 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780230392700 (pbk.) :
0230392709

Subject(s):

DDC classification:

Summary: This is an engaging, introductory textbook designed to help students understand the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	658.8/PRI (Browse shelf(Opens below))	Available		7412152331
2 week loan	Hockney Library Library Store (Please ask to see)	658.8/PRI (Browse shelf(Opens below))	Available		7412151777

Includes bibliographical references and index.

This is an engaging, introductory textbook designed to help students understand the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.

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Principles of marketing : a value-based approach / edited by Ayantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo.

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