Advertising : critical approaches / Chris Wharton.

By:

Wharton, Chris (Lecturer in advertising and media) [author.]

Publication details: London : Routledge, 2014.Description: x, 228 pages : illustrations (black and white, and colour)Content type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780415535236 (pbk.) :

Subject(s):

LOC classification:

HF5823

Summary: This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	659.1/WHA (Browse shelf(Opens below))	Available		7412289914

This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.

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Advertising : critical approaches / Chris Wharton.

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