Services marketing : integrating customer focus across the firm.

Contributor(s):

Wilson, Alan M

Publication details: London : McGraw-Hill Higher Education, c2012.Edition: 2nd European ed. / Alan Wilson ... [et al.]Description: xxv, 559 p. : ill. (chiefly col.) ; 27 cmISBN:

9780077131715 (pbk.) :
0077131711 (pbk.) :

Subject(s):

DDC classification:

Summary: Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	658.8/SER (Browse shelf(Opens below))	Available		7412104566

Previous ed.: 2008.

Includes bibliographical references and index.

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

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Services marketing : integrating customer focus across the firm.

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