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How cool brands stay hot [electronic resource] : branding to generation Y / Joeri Van den Bergh, Mattias Behrer. by
Publication details: London ; Philadelphia : Kogan Page, c2011
Online resources:
Availability: Not available: Online Library: Available online (1).

Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
Edition: Seventh edition.
Publication details: Upper Saddle River : Pearson, 2021
Availability: Items available for loan: Hockney Library (1)Location, call number: Main Floor 658.8/PEL.

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