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Brands : the new wealth creators / edited by Susannah Hart and John Murphy. by
Publication details: Basingstoke : Macmillan, 1997
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/BRA.

How household names began. by
Publication details: London : Michael O'Mara, 1997
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/BAR.

Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by Series: An Adweek book
Publication details: New York ; Chichester : John Wiley, 1999
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/MOR.

The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan. by Series: Macmillan business
Publication details: Basingstoke : Macmillan, 2000 [i.e.1999]
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/FUT.

Advertising / Thom Forbes. by Series: Webworks
Publication details: Gloucester, Mass. : Rockport, 2000
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 741.670285/FOR.

Branded? / Gareth Williams. by
Publication details: London : V&A, 2000
Availability: Items available for loan: Hockney Library (2)Location, call number: Library Store (Please ask to see) 741.67/WIL, ...

Brand.new / [editor: Jane Pavitt]. by
Publication details: London : V&A Publications, 2000
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 741.67/BRA.

Designing brands : market success through graphic distinction / Emily Schrubbe-Potts. by
Publication details: Gloucester, Mass. : Rockport, c2000
Availability: Items available for loan: Hockney Library (1)Location, call number: Main Floor 741.6/SCH.

From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. by
Publication details: Oxford : Butterworth-Heinemann, 2001
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/DEC.

Branding : from brief to finished solution / written and designed by Mono. by
Publication details: Crans-Près-Céligny : RotoVision, c2002
Availability: Items available for loan: Hockney Library (3)Location, call number: Library Store (Please ask to see) 741.6/BRA, ...

Designing online identities : successful graphic strategies for brands on the Web / [Clay Andres]. by
Publication details: Gloucester, Mass. : Rockport, 2002
Availability: Items available for loan: Hockney Library (2)Location, call number: Library Store (Please ask to see) 741.60285/AND, ...

Wally Olins.on brand. by
Publication details: London : Thames & Hudson, 2003
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/OLI.

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/HAI.

Branding : [brand strategy, design and implementation of corporate and product identity] / Helen Vaid. by Series: Design directories
Publication details: London : Cassell Illustrated, 2003
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/VAI.

Brands : the logos of the global economy / Celia Lury. by
Publication details: London : Routledge, 2004
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/LUR.

More than a name : an introduction to branding / Melissa Davis : with a theoretical commentary by Jonathan Baldwin. by
Publication details: Lausanne) : London) : AVA ; Thames & Hudson (distributor, 2005
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/DAV.

Brand apart : insights on the art of creating a distinctive brand voice / [Joe Duffy]. by
Publication details: New York : One Club, 2005
Availability: Items available for loan: Hockney Library (1)Location, call number: Main Floor 741.6/DUF.

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler. by
Publication details: London : Kogan Page, 2005
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/LIN.

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by
Publication details: London : Kogan Page, 2005
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/HAI.

Brand royalty : how the world's top 100 brands thrive & survive / Matt Haig. by
Publication details: London : Kogan Page, 2006
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/HAI.

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