Normal view MARC view ISBD view

Gilligan, Colin.

Strategic marketing planning [electronic resource] / Colin Gilligan and Richard M.S. Wilson. - 2nd ed. - Oxford : Butterworth-Heinemann, 2009. - 1 online resource (x, 552 p.)

Previous ed.: 2003.

Includes bibliography (p. 519-535) and index.

ISBN: 9786612552557 (electronic bk.) 6612552557

Subjects--Topical Terms:
Marketing--Planning.
Marketing--Management.

Index Terms--Genre/Form:
Electronic books.