Strategic marketing planning [electronic resource] / Colin Gilligan and Richard M.S. Wilson.

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Publication details: Oxford : Butterworth-Heinemann, 2009.Edition: 2nd edDescription: 1 online resource (x, 552 p.)ISBN:

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Additional physical formats: Print version:: No titleLOC classification:

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Item type	Home library	Class number	Status	Date due	Barcode
E-book	Online Library Online Resources	Ebook Central (Browse shelf(Opens below))	Available online

Previous ed.: 2003.

Includes bibliography (p. 519-535) and index.

Description based on print version record.

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