Strategic marketing planning (Record no. 42470)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01470nam a22003853a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 356767 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180606143531.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr||n||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081128s2009 enk esb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9786612552557 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 6612552557 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)cis13210437 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaONFJC |
| 050 #4 - Library of Congress Classification | |
| Library of Congress Class mark | HF5415.13 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Gilligan, Colin. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing planning |
| Medium | [electronic resource] / |
| Statement of responsibility, etc | Colin Gilligan and Richard M.S. Wilson. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Oxford : |
| Publisher | Butterworth-Heinemann, |
| Date | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | 1 online resource (x, 552 p.) |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2003. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliography (p. 519-535) and index. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing |
| General subdivision | Planning. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing |
| General subdivision | Management. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Wilson, R. M. S. |
| 710 ## - ADDED CORPORATE NAME | |
| Added corporate author | Ebook Central. |
| 856 40 - ONLINE RESOURCE | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/bradfordcollege-ebooks/detail.action?docID=535028">https://ebookcentral.proquest.com/lib/bradfordcollege-ebooks/detail.action?docID=535028</a> |
| Public note | Click here to access. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on print version record. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version: |
| Record control number | ()1856176177 |
| International Standard Book Number | 9781856176170 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available online | Online Library | Online Library | Online Resources | 03/05/2011 | Ebook Central | 30/06/2017 | 30/06/2017 | E-book |
