Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
Publication details: Oxford : Butterworth-Heinemann, 2007.Edition: 3rd edDescription: xv 332 p. ; 25 cmISBN:- 075068271X (pbk.) :
- 9780750682718 (pbk.) :
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.802/DRU (Browse shelf(Opens below)) | Available | 7411913401 |
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| 658.802/COP Marketing communications management : | 658.802/DOY Value-based marketing : marketing strategies for corporate growth and shareholder value / | 658.802/DRU Strategic marketing : planning and control / | 658.802/DRU Strategic marketing : planning and control / | 658.802/DRU Strategic marketing : planning and control / | 658.802/FIF Marketing strategy. | 658.802/FIL Simply marketing communications / |
Previous ed.: 2001.
Published in association with the Chartered Institute of Marketing.
Includes bibliographical references and index.
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