Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
Publication details: Amsterdam ; Oxford : Elsevier/Butterworth-Heinemann, 2004.Edition: 3rd EditionDescription: xxv, 465 p. : ill. ; 25 cmISBN:- 0750659815 (pbk.)
- 9780750659819
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.802/MAC (Browse shelf(Opens below)) | Available | 7411881003 |
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| 658.802/HOO Marketing strategy & competitive positioning. | 658.802/INT International marketing strategy. | 658.802/MAC Marketing plans : how to prepare them, how to use them / | 658.802/MAC Market segmentation : how to do it, how to profit from it / | 658.802/MAR Marketing management : a relationship marketing perspective / | 658.802/MUR Strategy and process in marketing / | 658.802/OTT Marketing communication management / |
Includes bibliographical references and index.
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