Essentials of marketing communications / by Chris Fill.
Publication details: Harlow : Financial Times Prentice Hall, 2011.Description: 408 p. ; 27 cmISBN:- 9780273738442 (pbk.) :
- 0273738445 (pbk.) :
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/FIL (Browse shelf(Opens below)) | Available | 7412027448 |
Browsing Hockney Library shelves, Shelving location: Library Store (Please ask to see) Close shelf browser (Hides shelf browser)
| 658.8/FAH Foundations of marketing / | 658.8/FAH Foundations of marketing / | 658.8/FIF Marketing strategy / | 658.8/FIL Essentials of marketing communications / | 658.8/FOS Mastering marketing / | 658.8/FRA Introduction to marketing / | 658.8/FRA The principles and practice of marketing / |
This volume offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice.
Specialized.
There are no comments on this title.
Log in to your account to post a comment.
