Brand new : the shape of brands to come / Wally Olins.
Publisher: London : Thames & Hudson, 2014Description: 200 pages : illustrations (black and white) ; 24 cmContent type:- text
- still image
- unmediated
- volume
- 9780500291399 (pbk.) :
- 050029139X
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.827/OLI (Browse shelf(Opens below)) | Available | 7412265020 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.827/JOH Branding in five and a half steps : | 658.827/KOT B2B brand management / | 658.827/LEH Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / | 658.827/OLI Brand new : | 658.827/OLI Brand new : | 658.827/OLI Wally Olins : | 658.827/SHA How brands grow : |
Includes bibliographical references and index.
Wally Olinss fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyses the problems facing todays organisations, criticises corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the world's leading practitioner of branding and identity.;
Specialized.
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