Customer relationship management / Ed Peelen and Rob Beltman.
Language: English Original language: Dutch Publisher: Harlow : Pearson, 2013Edition: 2nd editionDescription: xix, 413 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9780273774952 (pbk.) :
- 0273774956
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.812/PHE (Browse shelf(Opens below)) | Available | 7412217239 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.812/JOH Service operations management : | 658.812/JOH Service operations management : | 658.812/PAY Strategic customer management : integrating relationship marketing and CRM / | 658.812/PHE Customer relationship management / | 658.812/PHE Customer relationship management / | 658.812/RAP The complete idiot's guide to winning customer loyalty / | 658.812/REI Loyalty rules! : how today's leaders build lasting relationships / |
Previous edition: 2005.
'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
Specialized.
Translated from the Dutch.
There are no comments on this title.
Log in to your account to post a comment.
