Marketing strategy & competitive positioning.
Publisher: Harlow : Pearson, 2017Edition: Sixth edition / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. RuddDescription: xv, 569 pages : illustrations (colour) ; 27 cmContent type:- text
- still image
- unmediated
- volume
- 9781292017310 (pbk.) :
- 1292017317
- Marketing strategy and competitive positioning
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.802/HOO (Browse shelf(Opens below)) | Available | 7412358231 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 658.802/HOO Marketing strategy & competitive positioning. | 658.802/HOO Marketing strategy & competitive positioning. | 658.802/HOO Marketing strategy & competitive positioning. | 658.802/HOO Marketing strategy & competitive positioning. | 658.802/HOO Marketing strategy & competitive positioning. | 658.802/INT International marketing strategy. | 658.802/MAC Marketing plans : how to prepare them, how to use them / |
Previous edition: 2012.
Includes bibliographical references and index.
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Specialized.
There are no comments on this title.
Log in to your account to post a comment.
