Marketing strategy & competitive positioning.
Publisher: Harlow : Pearson, 2017Edition: Sixth edition / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. RuddDescription: xv, 569 pages : illustrations (colour) ; 27 cmContent type:- text
- still image
- unmediated
- volume
- 9781292017310 (pbk.) :
- 1292017317
- Marketing strategy and competitive positioning
- 23
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.802/HOO (Browse shelf(Opens below)) | Available | 7412358231 |
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Previous edition: 2012.
Includes bibliographical references and index.
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Specialized.
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