Principles of marketing.

By: Contributor(s): Publication details: Harlow, England : Pearson, 2017.Edition: 7th European editionDescription: xxiii, 675 pages : illustrations (colour) ; 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292092898 (pbk.) :
Subject(s): LOC classification:
  • HF5415
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Previous edition: 2013.

Includes bibliographical references and index.

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