Foundations of marketing / John Fahy and David Jobber.
Publication details: London : McGraw-Hill, [2019]Edition: Sixth editionDescription: xxi, 424 pages : illustrations (colour) ; 27 cmContent type:- text
- still image
- unmediated
- volume
- 9781526847348 (pbk.) :
- 23
- HF5415 .F3 2019
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|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.8/FAH (Browse shelf(Opens below)) | Available | 7412381810 | ||
| 2 week loan | Hockney Library Main Floor | 658.8/FAH (Browse shelf(Opens below)) | Available | 7412381829 | ||
| 2 week loan | Hockney Library Main Floor | 658.8/FAH (Browse shelf(Opens below)) | Available | 7412376655 | ||
| 2 week loan | Hockney Library Main Floor | 658.8/FAH (Browse shelf(Opens below)) | Available | 7412376663 |
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| 658.8/BAI Fundamentals of marketing / | 658.8/BAI Fundamentals of marketing / | 658.8/BRO Influencing shopper decisions : unleash the power of your brand to win customers / | 658.8/FAH Foundations of marketing / | 658.8/FAH Foundations of marketing / | 658.8/FAH Foundations of marketing / | 658.8/FAH Foundations of marketing / |
Includes bibliographical references and index.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
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