Strategic brand management.

By:

Elliott, Richard H [author.]

Contributor(s):

Publication details: Oxford : Oxford University Press, [2018]Edition: 4th edition / Richard Rosenbaum-Elliott, Larry Percy, & Simon PervanDescription: xi, 354 pages : illustrations (colour) ; 25 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780198797807 (pbk.) :

Subject(s):

DDC classification:

LOC classification:

HF5415.15 .E43 2018

Summary: This textbook builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.827/ROS (Browse shelf(Opens below))	Available		7412345601

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Previous edition: 2015.

Includes Internet access.

Includes bibliographical references and index.

This textbook builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

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Strategic brand management.

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