Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Publication details: Hoboken : John Wiley & Sons, Inc., 2021.Description: xi, 206 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781119668510 :
- Also published electronically.
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.8/KOT (Browse shelf(Opens below)) | Available | 7412322334 |
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| 658.8/JOB Principles and practice of marketing. | 658.8/JOB Principles and practice of marketing. | 658.8/KOT Principles of marketing. | 658.8/KOT Marketing 5.0 : technology for humanity / | 658.8/KOT Principles of marketing / | 658.8/MAS Marketing : an introduction. | 658.8/MAS Marketing : an introduction. |
Formerly CIP.
Includes bibliographical references and index.
In 'Marketing 5.0', the celebrated promoter of the 'Four P's of Marketing', Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, he provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Also published electronically.
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