Marketing / Jonathan Groucutt, Cheryl Hopkins.

By: Contributor(s): Series: Palgrave business briefingPublication details: Basingstoke, Hampshire : Palgrave Macmillan, 2015.Description: xi, 304 pages ; 19 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781137348241 (pbk.) :
Subject(s): Summary: Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner.
List(s) this item appears in: HNC/HND Business Unit 2: Marketing Processes and Planning
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2 week loan Hockney Library Main Floor 658.8/GRO (Browse shelf(Opens below)) Available 7412430412

Formerly CIP.

Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner.

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