Your search returned 10 results.

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		Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by Morgan, Adam Series: An Adweek book Publication details: New York ; Chichester : John Wiley, 1999 Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/MOR. Place reservation Add to folder (remove)
		The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan. by Clifton, Rita Maughan, Esther Interbrand Series: Macmillan business Publication details: Basingstoke : Macmillan, 2000 [i.e.1999] Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/FUT. Place reservation Add to folder (remove)
		From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. by De Chernatony, L. (Leslie) Publication details: Oxford : Butterworth-Heinemann, 2001 Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/DEC. Place reservation Add to folder (remove)
		Brand management : a theoretical and practical approach / Rik Riezebos. by Riezebos, H. J, 1960- Publication details: Harlow : Financial Times Prentice Hall, 2003 Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/RIE. Place reservation Add to folder (remove)
		Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by Haig, Matt Publication details: London : Kogan Page, 2005 Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.827/HAI. Place reservation Add to folder (remove)
		Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan. by Elliott, Richard H Percy, Larry Pervan, Simon Edition: 2nd ed. Publication details: Oxford : Oxford University Press, c2011 Availability: Items available for loan: Hockney Library (1)Location, call number: Main Floor 658.8/ELL. Place reservation Add to folder (remove)
		How cool brands stay hot [electronic resource] : branding to generation Y / Joeri Van den Bergh, Mattias Behrer. by Bergh, Joeri van den Behrer, Mattias Ebook Central Publication details: London ; Philadelphia : Kogan Page, c2011 Online resources: Click here to access. Availability: Not available: Online Library: Available online (1). Add to folder (remove)
		BTEC business level 2 assessment guide. Unit 3, Promoting a brand / by Carole Trotter. by Trotter, Carole Publication details: London : Hodder Education, 2013 Availability: Items available for loan: Hockney Library (2)Location, call number: Main Floor 650/TRO, ... Lists: BTEC Business First Level 2. Place reservation Add to folder (remove)
		Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by Heding, Tilde [author.] Knudtzen, Charlotte F [author.] Bjerre, Mogens, 1959- [author.] Edition: Second edition. Publisher: London : Routledge, 2016 Availability: Items available for loan: Hockney Library (1)Location, call number: Main Floor 658.827/HED. Place reservation Add to folder (remove)
		Strategic brand management. by Elliott, Richard H [author.] Percy, Larry [author.] Pervan, Simon [author.] Edition: 4th edition / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. Publication details: Oxford : Oxford University Press, [2018] Availability: Items available for loan: Hockney Library (1)Location, call number: Main Floor 658.827/ROS. Place reservation Add to folder (remove)

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