Marketing : an introduction.

By:

Masterson, Rosalind [author.]

Contributor(s):

Publication details: Los Angeles : SAGE, 2021.Edition: 5th edition / Rosalind Masterson, Nichola Phillips & David PicktonDescription: xiii, 539 pages : illustrations (colour) ; 25 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781526494573 (pbk.) :

Subject(s):

DDC classification:

LOC classification:

HF5415 .M2955 2021

Summary: This edition gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library DHB Main Collection	658.8/MAS (Browse shelf(Opens below))	Available		7412452033
2 week loan	Hockney Library DHB Main Collection	658.8/MAS (Browse shelf(Opens below))	Available		7412452041

"Online resources"--Front cover.

Previous edition: 2017.

Includes bibliographical references and index.

This edition gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies.

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Marketing : an introduction.

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