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Market segmentation : how to do it - how to profit from it / Malcolm McDonald and Ian Dunbar. by
Edition: 2nd ed.
Publication details: Basingstoke : Macmillan, 1998
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.83/MAC.

Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein. by
Edition: 3rd ed.
Publication details: Mumbai : Jaico, 2007
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.802/WEI.

Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. by
Edition: 3rd Edition
Publication details: Amsterdam ; Oxford : Elsevier/Butterworth-Heinemann, 2004
Availability: Items available for loan: Hockney Library (1)Location, call number: Library Store (Please ask to see) 658.802/MAC.

Market segmentation [electronic resource] : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. by
Edition: [3rd ed.].
Publication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004
Online resources:
Availability: Not available: Online Library: Available online (1).

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